Steps of the project
Desk Research
Reviewed user comments and collected field feedback to define initial pain points.
User Interviews
Interviews with users to uncover needs and mental models.
Personas & Flows
Defined key user personas and mapped their core journeys to identify friction points.
Ideation
Ideation sessions to explore early concepts based on mapped insights.
UI Design
Starting high-fidelity design and prototyping with components and design system alignment.