A Product Designer and UX Strategist focused on clarity, systems, and human-centered decision-making.
I work at the intersection of product thinking, UX strategy, and UI systems.
I'm focused on designing meaningful digital products that solve real problems and grow over time.
I help teams move forward with clarity and confidence.
Focused support through review, thinking, and design decisions.
Helping teams and founders clarify product problems, evaluate UX decisions, and define confident next steps.
Supporting designers with clear, honest feedback on portfolios, case studies, and UX decisions.
A selection of projects that show how I approach complex product challenges — from research to execution.
Product and UX design for a medical platform used by doctors to monitor pediatric growth. Focused on clarity in data-heavy interfaces, decision support, and long-term usability in clinical workflows.
A UX strategy case study exploring why users disengage over time. Focused on identifying friction points and designing opportunities for long-term engagement and habit formation.
A focused case study on improving retention through clearer onboarding, better feedback loops, and small UX improvements that compound over time.
Ideas on product thinking, design decisions, and building clarity in complex work.
Exploring how limitations in design often reveal the most elegant and thoughtful solutions.
Sogand
Why the things we leave out matter as much as what we choose to include.
Sogand
Some thoughts on slowing down, trusting the process, and letting ideas mature before acting.
Sogand
Whether you're building a product, improving an existing experience, or looking for thoughtful UX feedback — I'd love to collaborate.
