Turning complexity into clarity
I design structure before screens. I clarify scope, model complexity, and turn ambiguous requirements into coherent product systems.
Bringing Clarity
I help teams define real problems, structure decisions, and build scalable product experiences.
Complex Product Systems
I design AI, HealthTech, and Tech-Education products where behavior, data, and decisions intersect.
Designing solutions for real problems
A selection of projects that show how I approach complex product challenges - from research to execution.
Too Good To Go
Improving Retention Through Personalization
UX strategy case study exploring why users disengage over time. Focused on identifying friction points and designing opportunities for long-term engagement and habit formation.
Peria
Smart wellbeing app for women
A UI-focused design project exploring how a gentle, system-driven interface can support women in understanding their cycle, wellbeing, and daily self-care.
Mooday
Designing Adaptive Daily Planning Based on Energy & Mood
Product design case study exploring how planning can become more human-centered by adapting to energy, mood, and real-life dynamics. Focused on reducing pressure, making invisible work visible, and enabling flexible daily structures.
Interested in working together?
Whether you're building a product, improving an existing experience, or looking for thoughtful UX feedback I'd love to collaborate.
