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Hi, I'm Sogand.

A Product Designer and UX Strategist focused on clarity, systems, and human-centered decision-making.

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About

Turning complexity into clarity

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  • Specialty

    I work at the intersection of product thinking, UX strategy, and UI systems.

  • What I'm aiming for

    I'm focused on designing meaningful digital products that solve real problems and grow over time.

  • How I create impact

    I help teams move forward with clarity and confidence.

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Services

How I work with teams and products

Focused support through review, thinking, and design decisions.

Product & UX Review

Helping teams and founders clarify product problems, evaluate UX decisions, and define confident next steps.

  • Product & UX evaluation
  • Identifying usability and decision risks
  • Actionable recommendations
Founders · PMs · Early product teams
Book a product review

Design Feedback

Supporting designers with clear, honest feedback on portfolios, case studies, and UX decisions.

  • Portfolio or case study review
  • UI/UX critique with reasoning
  • Direction for improvement
Junior & mid-level designers
Get feedback
Case studies

Designing solutions for real problems

A selection of projects that show how I approach complex product challenges — from research to execution.

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ProductUXFrontend

Heldio — Building a language app

Ongoing product design work for a language learning startup. Shaping the product experience from early concepts to scalable UX flows, with a strong focus on learning behavior and retention.

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ProductUXUI

OsifyAI — Pediatric Health Platform

Product and UX design for a medical platform used by doctors to monitor pediatric growth. Focused on clarity in data-heavy interfaces, decision support, and long-term usability in clinical workflows.

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ProductUX

Too Good To Go — User Retention Case Study

UX strategy case study exploring why users disengage over time. Focused on identifying friction points and designing opportunities for long-term engagement and habit formation.

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Thoughts on product and design

Ideas on product thinking, design decisions, and building clarity in complex work.

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designOct 12, 2023

Documentation as a Design Practice

Practical ways to document, why it works, and how it changed my work

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Sogand

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Interested in working together?

Whether you're building a product, improving an existing experience, or looking for thoughtful UX feedback — I'd love to collaborate.

Contact meSee my services
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