Clinical UXHealthTechUX for Complex Systems
OsifyAI
Structuring Data-Heavy Clinical Workflows
Product and UX design for a medical platform used by doctors to monitor pediatric growth. Focused on clarity in data-heavy interfaces, decision support, and long-term usability in clinical workflows.
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RetentionBehavioral DesignUser Research
Too Good To Go
Improving Retention Through Personalization
UX strategy case study exploring why users disengage over time. Focused on identifying friction points and designing opportunities for long-term engagement and habit formation.
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Product ThinkingUX StrategyPersonalization
Mooday
Designing Adaptive Daily Planning Based on Energy & Mood
Product design case study exploring how planning can become more human-centered by adapting to energy, mood, and real-life dynamics. Focused on reducing pressure, making invisible work visible, and enabling flexible daily structures.
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My Story
I didn’t start with apps or dashboards. I started with cities, spaces, and the way people move through them. Landscape architecture taught me to look for patterns, behavior, and structure.
UX/UI gave me a new medium for the same curiosity:
helping people navigate complexity and find clarity.
What changed was the canvas. The question stayed almost the same.
My ideal team
My languages
My path
Testimonials
“I had a really valuable mentoring session. She provided clear, structured, and practical guidance throughout our conversation. I especially appreciated how she broke down the necessary steps and helped me understand what I should focus on next to improve. Her feedback was honest, professional, and directly actionable, which made it extremely helpful for my progress. Thank you for the support and direction.”
Pegah Hajian
Design mentoring“Just completed my session. Sogand gave some amazing insights on the topic of our discussion. I was looking for answers to some important questions pertaining to design career and got some really good answers. The discussion felt very informative and warm.”
Arup Karmakar
Design career session“I met Sogand during a Product Design Bootcamp, where we worked together several times on group assignments. Every time I ended up in the same group with her, I was genuinely happy, because Sogand is very comfortable to work with, she's always willing to share her ideas and listen to others. I also really enjoyed following her work on her personal project. Throughout five presentation stages, she consistently delivered beautifully crafted presentations that clearly showcased strong UX solutions. These were a true pleasure to watch. Any team that brings Sogand on board definitely won't regret it.”
Luna Korotaeva
Product Design Bootcamp“During the project I worked on with Sogand, I truly appreciated how engaged and collaborative she was as a team member. Working with her was not only smooth but also genuinely enjoyable. Her strong background in UI design helped me learn a lot from her. Sogand is a designer who pays great attention to detail, which helps the design process move forward with high quality.”
Melika Shevidi
UI Designer“I had the pleasure of working closely with Sogand during a 10-week case study challenge alongside a group of talented peers. From the very beginning, Sogand stood out with her exceptional skills in UI and graphic design. Her creative eye, attention to detail, and a strong grasp of design thinking truly elevated the quality of our work. What impressed me most about Sogand was not only her technical expertise but also her collaborative spirit. She was always ready to support the team, offer constructive feedback, and step in wherever help was needed. Her ability to balance individual creativity with teamwork made a big difference in our project's success. Sogand is a natural problem-solver, a thoughtful designer, and a truly reliable teammate. Any team would be lucky to have her!”
Shiva Forouzesh
UI & Graphic Designer“I had a really valuable mentoring session. She provided clear, structured, and practical guidance throughout our conversation. I especially appreciated how she broke down the necessary steps and helped me understand what I should focus on next to improve. Her feedback was honest, professional, and directly actionable, which made it extremely helpful for my progress. Thank you for the support and direction.”
Pegah Hajian
Design mentoring“Just completed my session. Sogand gave some amazing insights on the topic of our discussion. I was looking for answers to some important questions pertaining to design career and got some really good answers. The discussion felt very informative and warm.”
Arup Karmakar
Design career session“I met Sogand during a Product Design Bootcamp, where we worked together several times on group assignments. Every time I ended up in the same group with her, I was genuinely happy, because Sogand is very comfortable to work with, she's always willing to share her ideas and listen to others. I also really enjoyed following her work on her personal project. Throughout five presentation stages, she consistently delivered beautifully crafted presentations that clearly showcased strong UX solutions. These were a true pleasure to watch. Any team that brings Sogand on board definitely won't regret it.”
Luna Korotaeva
Product Design Bootcamp“During the project I worked on with Sogand, I truly appreciated how engaged and collaborative she was as a team member. Working with her was not only smooth but also genuinely enjoyable. Her strong background in UI design helped me learn a lot from her. Sogand is a designer who pays great attention to detail, which helps the design process move forward with high quality.”
Melika Shevidi
UI Designer“I had the pleasure of working closely with Sogand during a 10-week case study challenge alongside a group of talented peers. From the very beginning, Sogand stood out with her exceptional skills in UI and graphic design. Her creative eye, attention to detail, and a strong grasp of design thinking truly elevated the quality of our work. What impressed me most about Sogand was not only her technical expertise but also her collaborative spirit. She was always ready to support the team, offer constructive feedback, and step in wherever help was needed. Her ability to balance individual creativity with teamwork made a big difference in our project's success. Sogand is a natural problem-solver, a thoughtful designer, and a truly reliable teammate. Any team would be lucky to have her!”
Shiva Forouzesh
UI & Graphic Designer“I had a really valuable mentoring session. She provided clear, structured, and practical guidance throughout our conversation. I especially appreciated how she broke down the necessary steps and helped me understand what I should focus on next to improve. Her feedback was honest, professional, and directly actionable, which made it extremely helpful for my progress. Thank you for the support and direction.”
Pegah Hajian
Design mentoring“Just completed my session. Sogand gave some amazing insights on the topic of our discussion. I was looking for answers to some important questions pertaining to design career and got some really good answers. The discussion felt very informative and warm.”
Arup Karmakar
Design career session“I met Sogand during a Product Design Bootcamp, where we worked together several times on group assignments. Every time I ended up in the same group with her, I was genuinely happy, because Sogand is very comfortable to work with, she's always willing to share her ideas and listen to others. I also really enjoyed following her work on her personal project. Throughout five presentation stages, she consistently delivered beautifully crafted presentations that clearly showcased strong UX solutions. These were a true pleasure to watch. Any team that brings Sogand on board definitely won't regret it.”
Luna Korotaeva
Product Design Bootcamp“During the project I worked on with Sogand, I truly appreciated how engaged and collaborative she was as a team member. Working with her was not only smooth but also genuinely enjoyable. Her strong background in UI design helped me learn a lot from her. Sogand is a designer who pays great attention to detail, which helps the design process move forward with high quality.”
Melika Shevidi
UI Designer“I had the pleasure of working closely with Sogand during a 10-week case study challenge alongside a group of talented peers. From the very beginning, Sogand stood out with her exceptional skills in UI and graphic design. Her creative eye, attention to detail, and a strong grasp of design thinking truly elevated the quality of our work. What impressed me most about Sogand was not only her technical expertise but also her collaborative spirit. She was always ready to support the team, offer constructive feedback, and step in wherever help was needed. Her ability to balance individual creativity with teamwork made a big difference in our project's success. Sogand is a natural problem-solver, a thoughtful designer, and a truly reliable teammate. Any team would be lucky to have her!”
Shiva Forouzesh
UI & Graphic DesignerA few things outside the work.
Available for new projects
Interested in working together?
Whether you're building a product, improving an existing experience, or looking for thoughtful UX feedback I'd love to collaborate.
