Hi, I'm Sogand.

A Product Designer and UX Strategist focused on clarity, systems, and human-centered decision-making.

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About

Turning complexity into clarity

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  • Specialty

    I work at the intersection of product thinking, UX strategy, and UI systems.

  • What I'm aiming for

    I'm focused on designing meaningful digital products that solve real problems and grow over time.

  • How I create impact

    I help teams move forward with clarity and confidence.

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Services

How I work with teams and products

Focused support through review, thinking, and design decisions.

Product & UX Review

Helping teams and founders clarify product problems, evaluate UX decisions, and define confident next steps.

  • Product & UX evaluation
  • Identifying usability and decision risks
  • Actionable recommendations
Founders · PMs · Early product teams

Design Feedback

Supporting designers with clear, honest feedback on portfolios, case studies, and UX decisions.

  • Portfolio or case study review
  • UI/UX critique with reasoning
  • Direction for improvement
Junior & mid-level designers
Case studies

Designing solutions for real problems

A selection of projects that show how I approach complex product challenges — from research to execution.

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Heldio — Building a language app

Ongoing product design work for a language learning startup. Shaping the product experience from early concepts to scalable UX flows, with a strong focus on learning behavior and retention.

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ProductUXUI

OsifyAI — Pediatric Health Platform

Product and UX design for a medical platform used by doctors to monitor pediatric growth. Focused on clarity in data-heavy interfaces, decision support, and long-term usability in clinical workflows.

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ProductUX

Too Good To Go — User Retention Case Study

UX strategy case study exploring why users disengage over time. Focused on identifying friction points and designing opportunities for long-term engagement and habit formation.

Thinking space

Thoughts on product and design

Ideas on product thinking, design decisions, and building clarity in complex work.

Abstract illustration representing creative constraints in design

What if constraints were gifts?

Exploring how limitations in design often reveal the most elegant and thoughtful solutions.

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Sogand

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Minimal design composition illustrating intentional omission

What does it mean to design?

Why the things we leave out matter as much as what we choose to include.

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Sogand

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Calm workspace symbolizing patience and thoughtful design

Learning to design patiently

Some thoughts on slowing down, trusting the process, and letting ideas mature before acting.

Sogand portrait

Sogand

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Interested in working together?

Whether you're building a product, improving an existing experience, or looking for thoughtful UX feedback — I'd love to collaborate.

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