Hi, I'm Sogand.

A Product Designer and UX Strategist focused on clarity, systems, and human-centered decision-making.

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+5 years experience

B2 EN · B2 DE · C2 FA

About

Turning complexity into clarity

Specialty
I work at the intersection of product thinking, UX strategy, and UI systems.
What I'm aiming for
I'm focused on designing meaningful digital products that solve real problems and grow over time.
How I create impact
I help teams move forward with clarity and confidence.

Services

How I work with teams and products

Focused support through review, thinking, and design decisions.

Product & UX Review

Helping teams and founders clarify product problems, evaluate UX decisions, and define confident next steps.

Product & UX evaluation
Identifying usability and decision risks
Actionable recommendations

Founders · PMs · Early product teams

Book a product review

Design Feedback

Supporting designers with clear, honest feedback on portfolios, case studies, and UX decisions.

Portfolio or case study review
UI/UX critique with reasoning
Direction for improvement

Junior & mid-level designers

Get feedback

Case studies

Designing solutions for real problems

A selection of projects that show how I approach complex product challenges — from research to execution.

Cover image for Heldio Landing case study

ProductUXFrontend

Heldio — Building a language app

Ongoing product design work for a language learning startup. Shaping the product experience from early concepts to scalable UX flows, with a strong focus on learning behavior and retention.

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ProductUXUI

OsifyAI — Pediatric Health Platform

Product and UX design for a medical platform used by doctors to monitor pediatric growth. Focused on clarity in data-heavy interfaces, decision support, and long-term usability in clinical workflows.

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ProductUX

Too Good To Go — User Retention Case Study

UX strategy case study exploring why users disengage over time. Focused on identifying friction points and designing opportunities for long-term engagement and habit formation.

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See all my cases

Thinking space