Too Good To Go

A UX project to understand why users don’t return to the TGTG app after first use, and how improving the homepage experience, re-engagement triggers, and food preference setup can boost retention.

Building on user journey breakdowns and HMW prompts, we brainstormed actionable ideas to solve the most painful and disengaging moments. These ideas became the foundation for our solution directions.

To guide our design direction, we used an Effort-Impact Matrix to prioritise ideas that addressed the most critical barriers to user retention. This approach helped us focus on high-impact, low-effort solutions that would deliver the most value quickly.

We learned that users stop trusting the app when the surprise bags feel too unclear or unrelated to what they want. But if we show too much, the "surprise" feeling disappears. This helped us realize something important: we don't have to reveal everything to make people feel safe. Even simple things like letting them set their food preferences can give them more trust and control. Instead of full transparency, we learned to focus on the right kind of transparency, just enough to help users feel comfortable without ruining the surprise.