Product Designer & UX Strategist

Hi, I'm Sogand.

Focused on clarity, systems, and human-centered decision-making. I help teams turn complexity into products that work.

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About

Turning complexity into clarity

Vision & Goal

I'm focused on designing meaningful digital products that solve real problems and grow over time.

Specialty

I work at the intersection of product thinking, UX strategy, and UI systems.

How I create impact

I help teams move forward with clarity and confidence.

Case studies

Designing solutions for real problems

A selection of projects that show how I approach complex product challenges — from research to execution.

Cover image for Heldio Landing case study

ProductUXFrontend

Heldio — Building a language app

Ongoing product design work for a language learning startup. Shaping the product experience from early concepts to scalable UX flows, with a strong focus on learning behavior and retention.

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ProductUXUI

OsifyAI — Pediatric Health Platform

Product and UX design for a medical platform used by doctors to monitor pediatric growth. Focused on clarity in data-heavy interfaces, decision support, and long-term usability in clinical workflows.

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ProductUX

Too Good To Go — User Retention Case Study

UX strategy case study exploring why users disengage over time. Focused on identifying friction points and designing opportunities for long-term engagement and habit formation.

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Thinking space

Thoughts on product and design

Ideas on product thinking, design decisions, and building clarity in complex work.

Abstract illustration representing creative constraints in design

designOct 12, 2023

Documentation as a Design Practice

Practical ways to document, why it works, and how it changed my work

Sogand

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Interested in working together?

Whether you're building a product, improving an existing experience, or looking for thoughtful UX feedback — I'd love to collaborate.

Contact me See my services