Case Studies

Selected case studies from real, volunteer, and learning projects.

Total projects

Real products

Concept & learning

Too Good To Go

Improving Retention Through Personalization

UX strategy case study exploring why users disengage over time. Focused on identifying friction points and designing opportunities for long-term engagement and habit formation.

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UI DesignWellbeing ProductDesign System

Peria

Smart wellbeing app for women

A UI-focused design project exploring how a gentle, system-driven interface can support women in understanding their cycle, wellbeing, and daily self-care.

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Product ThinkingUX StrategyPersonalization

Mooday

Designing Adaptive Daily Planning Based on Energy & Mood

Product design case study exploring how planning can become more human-centered by adapting to energy, mood, and real-life dynamics. Focused on reducing pressure, making invisible work visible, and enabling flexible daily structures.

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AI Product DesignCognitive UXComplex Systems Design

ChatGPT

Designing a Structured AI Workspace Experience

A conceptual UX case study exploring how users navigate, revisit, and manage long AI conversations. Focused on information architecture, mental models, and sense-making at scale.

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EdTechUser ResearchLearning Experience Design

Heldio

Framing the Real-World Language Performance Gap

Ongoing product design work for a language learning startup. Shaping the product experience from early concepts to scalable UX flows, with a strong focus on learning behavior and retention.

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Cover image for Heldio Landing case study

Clinical UXHealthTechUX for Complex Systems

OsifyAI

Structuring Data-Heavy Clinical Workflows

Product and UX design for a medical platform used by doctors to monitor pediatric growth. Focused on clarity in data-heavy interfaces, decision support, and long-term usability in clinical workflows.

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